You might think of the Windows Photos app as just a basic tool for viewing and managing images.

But with an upcoming update to Windows 11, a new feature could be very useful for your business: Visual Search with Bing.

With the update, you can do a reverse image search straight from the app, showing you similar images and related information.

How can Visual Search with Bing benefit your business?

Let’s say you’re looking at a photo and want to know more about a product, place or person in the image. Reverse image search is a faster way to get the information you need.

It’s also an excellent tool for eCommerce store owners – you can use it to find out who else is selling a product, compare pricing, or track down new suppliers.

And marketing teams can also use it to quickly find similar visuals to use in campaigns or ensure images aren’t being used elsewhere. It also helps you check an image’s origin to ensure you have permission to use it. Or, if your business is in property or research, you can save time by using reverse image search to identify the locations or objects you see in photos quickly.

Microsoft has also made it easier to flick through your photos and edit images by improving navigation and introducing a quick-access editing tool in the app.

Another big bonus is that you’ll now be able to sync Photos with iCloud, which is great for teams that use Apple devices alongside their Windows PCs.

These features should be rolling out soon in a future Windows 11 update.